Armani Jeans is a pioneeristic collection launched by Giorgio Armani in 1981 with the profile of an eagle and the designer’s initials as the logo. It has grown to become one of the most successful facets of the Armani world and speaks of Giorgio Armani’s vision for a young, relaxed and contemporary style. The line offers a vast selection of casual and prêt-a-porter styles for men and women –shirts, pants, jackets, dresses – alongside the denim segment which it completes and which is at the heart of the collection.
The denim options are extremely rich in terms of both style and fit, as well as in terms of washes and price point. The collection covers a whole spectrum that includes simpler workmanship as well as more sophisticated workmanship: the fits include everything from skinny to regular, with numerous variations of the waistline and silhouette.
Armani Jeans with its forward looking technological DNA has always been attentive to the issues and problems facing the contemporary world and respecting the environment, to the point that it became an ethical as well as a stylistic challenge. Treatments such as the Eco Ice treatment- an innovative Italian-made procedure for fading denim- are a testament to Armani Jean’s longstanding and ongoing commitment to the reduction of the environmental impact in the production of jeans.