Spring Summer 2017

Spontaneity, joy of living, complicity is the mood of the Coccinelle campaign for the Spring Summer 2017 collection. A day spent in the open air with your best friend. A forest bathed in light, in touch with nature and a sense of freedom.

Shot by New York photographer Billy Kidd in Villa Carlotta, Lake Como, the stars of the images are the iconic mini bag Arlettis with it’s unmistakable half-moon buckle and the new saddle-shaped shoulder bag – a new must-have for SS ‘17.

The girly attitude of the campaign is perfectly portrayed by models Julia Van Os and Mc Kenna Hellam, two new faces who have already starred in various high profile campaigns, and is underlined by the pastel hues of the bags – mallow, peppermint, iris, grapefruit, ginger, alternated with silver leather.

The campaign has a playful feel, like a contemporary fairytale, but tells a story of an aware femininity: positive, rich in nuances, bright and happy.

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About us

THE ITALIAN STORY OF A BRAND ESTABLISHED IN 1978 IN THE PARMA PROVINCE, AND TODAY RENOWNED ALL OVER THE WORLD.

Bags, shoes, and accessories that interpret the modern woman: dynamic, glam, and urban. The special features of Coccinelle are its style identity and production quality, its blend of innovation and tradition and constant research on materials and processing techniques.

In the late nineties, Coccinelle started its journey towards internationalization by implementing a selective distribution strategy through the opening of property a franchised brand stores both in Italy and abroad. In 2001 the traditional collection was enriched with a supplementary collection of women’s shoes and the company entered the market with an increasingly integrated and articulated offer.

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