Design Basics by Gerhard Heufler and Michael Lanz

Design Basics offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of con - sumers, manufacturers and designers into consideration.