Grand Entrance Dramatic Volume Length & Lift Mascara Black 27 gm

A spectacular breakthrough in lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length and curl up to 80 percent with the innovative precision brush. Cradle to volumize, flip to lift, push up to lengthen.

Elizabeth arden established the American beauty industry a century ago when she opened the first red door salon on fifth avenue, new York in 1910. Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by the mantra,to be beautiful is the birth right of every woman. From the cult classic eight hour cream, her legendary blue grass fragrance, or her bold victory red lipstick Elizabeth Arden's list of beauty innovations is long.