My Fifth Avenue Eau de Parfum 75 ml for Women

This fragrant celebration of a woman's rightful ambition and limitless possibilities embodies the energy, culture and sights that are quintessentially Fifth Avenue. An invigorating floral, it blends citrus notes, musks and wood notes for a fragrant reminder of the sparkling scent of success.

Elizabeth arden established the American beauty industry a century ago when she opened the first red door salon on fifth avenue, new York in 1910. Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by the mantra,to be beautiful is the birth right of every woman. From the cult classic eight hour cream, her legendary blue grass fragrance, or her bold victory red lipstick Elizabeth Arden's list of beauty innovations is long.