SPRING/SUMMER'17

For  Spring/Summer‘17, G-Star RAW continues to demonstrate commitments to craftmanship and innovation. The brand introduces a new method of 3D Denim construction, state-of-art treatments and techniques,as well as fresh interpretations of the brand classics.

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WHY OUR PRODUCTS

  • Raw denim

    Raw denim has always been part of our DNA. It’s the purest and most authentic form of denim. A raw denim is like an empty canvas for a painter. By wearing it, it will start to show your lifestyle and end up in a unique piece of art. A raw denim is not just a pair of jeans, but a project. The more you wear it, the more it will change into a unique piece.

    3D Engineering

    Another important part of the G-Star DNA is 3D Engineering. 3D engineering is basically the commitment to a perfectly fitting pair of jeans. Our legs are 3 dimensional, a 3D denim follows the shape of our legs to create comfort. Innovation is one of our brand values and 3D engineering is one of the key results of that value.

    Craftsmanship and details

    Craftsmanship is a skill. Craftsmanship mostly comes from passion. The G-Star DNA is all about craftsmanship. It makes the difference between just making something and creating something. G-Star is inspired by traditional tailoring techniques and authentic details.

Raw denim

Raw denim has always been part of our DNA. It’s the purest and most authentic form of denim. A raw denim is like an empty canvas for a painter. By wearing it, it will start to show your lifestyle and end up in a unique piece of art. A raw denim is not just a pair of jeans, but a project. The more you wear it, the more it will change into a unique piece.

3D Engineering

Another important part of the G-Star DNA is 3D Engineering. 3D engineering is basically the commitment to a perfectly fitting pair of jeans. Our legs are 3 dimensional, a 3D denim follows the shape of our legs to create comfort. Innovation is one of our brand values and 3D engineering is one of the key results of that value.

Craftsmanship and details

Craftsmanship is a skill. Craftsmanship mostly comes from passion. The G-Star DNA is all about craftsmanship. It makes the difference between just making something and creating something. G-Star is inspired by traditional tailoring techniques and authentic details.

See Our Journey

  • 1989

    G-Star label is founded in Amsterdam, start distribution for the Dutch and Belgian market

  • 1996

    Launch of ‘RAW Denim’ concept, introduction of G-Star RAW

    Introduction of G-Star Elwood, a revolutionary jeans design, which marks the breakthrough of G-Star Opening of pilot flagship store G-Star RAW Essentials in Paris, France

  • 2000

     Opening of shop-in-shop in Harrods, London, UK, Opening of first G-Star Store in Lyon, France 

  • 2003

    Launch of G-Star Retailormade Store Concept

    Opening of first G-Star Stores in Germany, Norway, UK,

    Spain, Singapore, Australia and Ireland

  • 2004

     Official launch G-Star by Marc Newson collection in Tokyo, Japan 

  • 2005

    G-Star launches RAW Defender, limited edition Land Rover Defender tuned by G-Star G-Star wins ‘Italian Chamber of Commerce Export Award’ (Italy/Netherlands)

  • 2006

    G-Star wins ‘Innovator Award; Magic Las Vegas’ (USA)

    Opening of first G-Star Stores in Denmark, Iceland, South Korea, Turkey, Austria, Greece,
    Czech Republic and Canada

  • 2007

    G-Star launches G-Star RAW Footwear in Barcelona

    G-Star launches RAW Ferry 01, eighty year old Amsterdam’s Central Station Ferry tuned by G-Star

  • 2008

    G-Star launches RAW Cannondale, limited edition in alliance with American bike maker Cannondale tuned by G-Star

  • 2009

    G-Star presents its first 3301 Records cd G-Star celebrates its 20th birthday with an exclusive RAW 20 collection.

  • 2010

    G-Star introduces RAW Essentials: a special ‘no compromise’ program made of the finest selvedge denim, washings.

  • 2011

    G-Star launched the latest in its RAW Crossover series, Prouvé RAW, a reinterpretation of classic designs from French modernist, Jean Prouvé.

  • 2012

    G-Star and RAW Prouve add a new design to the Prouvé RAW crossover series, the Antony.

  • 2013

    The Art of RAW campaign video wins a Bronze Lion at the Cannes Lion Awards. G-Star wins ISKO Denim Design Team Award at the WGSN Global Fashion Awards.

  • 2014

    Pharrell Williams, owner of Bionic Yarn, announces in February ‘RAW for the Oceans’, a long-term collaboration between G-Star RAW and Bionic Yarn. Together they will create a collection made with recycled materials from the oceans.

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