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Hegarty On Advertising: Turning Intelligence Into Magic
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WHY IT’S SPECIAL
Hegarty on Advertising: Turning Intelligence Into Magic from Thames and Hudson Ltd is a revised and expanded edition of John Hegarty's best-selling book, hailed as an essential guide for creative minds. Drawing on five decades of experience, Hegarty shares invaluable insights behind successful advertising campaigns for renowned brands like Levi's and Audi. This edition delves into the essence of great ideas, the importance of storytelling, and the evolving role of technology in advertising.