BOSS Green

This season, the BOSS Green collection conveys a sense of weekend liveliness, inspired by ‘me-time’ of the modern man enjoying a vivacious metropolitan lifestyle in the city.

The season’s story is derived from research into city driven active sports, such as city golf, parkour and city supping with special focus on city surf and city water sports. With this collection, BOSS Green facilitates most of the modern man’s vigorous activities during the weekend. It all starts out with him going for a morning run, then practicing his favorite sport in the park, relishing a great game of golf, or moments of simply casually chilling in the city with his best friends.

This collection therefore exhibits various dimensions, incorporating fashion trends, active sports and design expertise all converted into easy ready to wear articles for lifestyle and sports.

For Boss Green, it is key to be able to offer comfort concealed under a cool refined appearance, not just suitable for these types of activities but also comprising the possibility of being mixed and matched up together, all epitomizing the core Boss Green style.

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Why Our Products

HUGO BOSS is known worldwide for its tailoring DNA, but is about more than the perfect suit. The collection presents a complete wardrobe for the modern man: business, evening, weekend and sportswear. Finest fabrics, perfect cuts and attention to detail both inside and out, provide the promise of always being impeccably dressed to our customers.

See Our Journey

  • 1924

    Company founded by Hugo Ferdinand Boss focusing on workwear

  • 1950

    First Men’s Suits: Following the Second World War manufacturing is progressively expanded under the guidance of Hugo Ferdinand Boss' son-in-law Eugen Holy. The first orders for men's suits are received during the 1950s.

  • 1970

    Creation of the “BOSS” Brand: The fashion-awareness of men increased in the 1970s and their demands in aesthetics changes distinctly.

  • 1972

    Begins Sponsoring Sporting Activities:

    First motor sports sponsorship activities with Porsche

  • 1985 HUGO BOSS Group:

    The Company converts into a stock corporation and is listed on the German stock exchange.

  • 1993

    Launch of a Tri-Brand Strategy:
    HUGO BOSS introduces its tri-brand strategy in 1993. Two new brands, HUGO and BALDESSARINI, are added to augment the core BOSS brand. HUGO's progressive, innovative style and BALDESSARINI's luxurious, sophisticated appeal open the doors to new target groups for HUGO BOSS fashions. In 2006 the collections from BALDESSARINI are discontinued.

  • 1996

    Begin of Arts Sponsorship Activities:
    HUGO BOSS begins sponsoring contemporary arts in 1995. The partnership with the Solomon R. Guggenheim Foundation is sealed, creating the foundation for the HUGO BOSS PRIZE which is awarded for the first time in 1996.

  • 2003

    Launch of the BOSS Green:
    The brand BOSS Golf is repositioned within the HUGO BOSS brand world with a new concept and renamed BOSS Green: Functional materials and BOSS fashion know-how are synthesized in this everyday apparel with a sporting twist. The result is a coherent collection with strong colors and high-impact looks.

  • 2007

    Extension of Corporate Social Responsibility Activities:
    Having supported children’s charities for several years, HUGO BOSS – in conjunction with the children’s aid organization UNICEF – begins building schools in Africa’s poorest countries during 2007. Within the framework of this project, schools in Angola, Malawi, Rwanda, Mozambique, Zimbabwe and South Africa have been opened or renovated and supplied with new teaching materials.

  • 2013

    Cooperation with German National Football Association:
    Since May 2013 HUGO BOSS has been the official fashion outfitter of the German national soccer team as well as of the German national under-21 soccer team. Off the pitch the athletes showcase classic business looks and laid-back casual outfits.

  • 2014

    Jason Wu:
    Jason Wu takes up the position of Artistic Director for BOSS Womenswear. The Taiwan-born, New York-based designer becomes responsible for the entire womenswear line up from HUGO BOSS, including ready-to-wear and accessories.

  • 2015

    Starting into the Digital Era:
    HUGO BOSS is taking on the challenges of the future and fully embraces digital opportunities in order to provide its customers the best product and shopping experience.

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