I love it. What is it? - The power of instinct in design and branding by Turner Duckworth

Turner Duckworth, the internationally renowned design agency behind the visual identities of global brands like Amazon, Coca-Cola, and McDonald's, shares insights and stories from over three decades of creative work in this book. What is it? The book showcases their unique philosophies and approach to brand design, offering practical advice and lessons learned from working with some of the world's biggest brands. Featuring 150 color illustrations and contributions from design and marketing leaders, it explores the power of creativity, instinct, and the elements that make a brand successful.