M Missoni was conceived in 2002 as a new line dedicated to a younger sophisticated woman, aged 20 to 30 years old, who would like to wear the Missoni style. In January 2009 Missoni s.p.a. and Valentino fashion group s.p.a. announced the renewal of their partnership agreement for the next ten years.
The line has been a constant success due to the qualitative distribution achieved and to the rich creativity of Angela Missoni, personally involved in the creation of the collections.
The first directly operated store was opened in 2006 in New York. Other 8 dos are currently open in Beijing, Hong Kong, Macau, Aventura (Florida), South Coast Plaza (California), Las Vegas, and Milan. In addiction 19 exclusive boutiques are present in Spain, China, Malaysia, Taiwan, Kuwait, and Abu Dhabi, Saudi Arabia, UAE, Qatar and panama. In the next month, new exclusive boutique launches are scheduled in Guangzhou (China) and Doha (Qatar).
Today the m Missoni brand enjoys an exceptionally strong awareness in the fashion world.