PACKAGED FOR LIFE: Beer, Wine & Spirits by Victionary

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brands personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designers canvas for extraordinary creative expression.