This new timepiece is not just a celebration of this 10-year anniversary ¿ rest assured we will celebrate. But it's rather a distillation of all the key ingredients that caused SEVENFRIDAY to be noticed when it burst on the scene a decade ago. First a bold shape, imposing yet graceful, reminiscent of a 70's TV screen. Delve into the dial and immediately you are struck by the "complication by design" philosophy. Its original, yet unmistakable, time display artfully elaborated over seven ayers hint at the possible intricate mechanism that makes it tick.