Branded Interactions - Marketing Through Design In The Digital Age by Marco Spies & Katja Wenger

The extensively updated edition of Branded Interactions is a practical handbook for professional digital designers. It guides the reader through the process of digital brand design in five key phases discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project.